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Adsense Placement

Posted by Leathergloves on Wednesday, February 11, 2009

The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:
  • What is the user trying to accomplish by visiting my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users' way?
  • How can I keep the page looking clean, uncluttered and inviting?
Certain locations tend to be more successful than others. This "heat map" illustrates the ideal placing on a sample page layout. The colors fade from:
  • Dark orange (strongest performance)
  • Light orange (strong performance)
  • Light yellow (weakest performance)
All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

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